The Innovation Secrets of Steve Jobs
by Carmine Gallo
03 Quotes
p. 163
"We don't start with the technology. We start with people and their aspirations. We learn how people would like to experience music in their homes and design a system around it."
"We don't start with the technology. We start with people and their aspirations. We learn how people would like to experience music in their homes and design a system around it."
p. 168
"When people go to your site, they are focused on a task: to learn something, read something, or order something. Having too much text or offering too many choices ultimately detracts from your customer's experience."
"When people go to your site, they are focused on a task: to learn something, read something, or order something. Having too much text or offering too many choices ultimately detracts from your customer's experience."
p. 220
"It's very difficult for most people to embrace the unknown, yet the unknown is a world in which innovators feel the most at home."
"It's very difficult for most people to embrace the unknown, yet the unknown is a world in which innovators feel the most at home."
The Innovation Secrets of Steve Jobs
"It's very difficult for most people to embrace the unknown, yet the unknown is a world in which innovators feel the most at home."
"It's very difficult for most people to embrace the unknown, yet the unknown is a world in which innovators feel the most at home."
customer experience
"When people go to your site, they are focused on a task: to learn something, read something, or order something. Having too much text or offering too many choices ultimately detracts from your customer's experience."
"When people go to your site, they are focused on a task: to learn something, read something, or order something. Having too much text or offering too many choices ultimately detracts from your customer's experience."
About innovation
"We don't start with the technology. We start with people and their aspirations. We learn how people would like to experience music in their homes and design a system around it."
"We don't start with the technology. We start with people and their aspirations. We learn how people would like to experience music in their homes and design a system around it."