The Practice - Shipping Creative Work
by Seth Godin
01 Quotes
p. 193
""How do I make this better?" is different than "How do I make this?" that's the way our culture works. It's easy to get a committee together to criticize the new logo that your agency put together. It's almost impossible to find someone willing to make the logo itself. We're a community of critics and tweakers and tinkerers. The reason is simple: it's safer. People rarely criticize the critic. And beyond that, it's not that hard to use sandpaper. It's a lot more difficult to use a bandsaw, or even use a pencil to draw the plans in the first place. There's a huge clue here about what to do next: get a pencil. That's what scarce. People who will draw up plans. People who will go first. "
""How do I make this better?" is different than "How do I make this?" that's the way our culture works. It's easy to get a committee together to criticize the new logo that your agency put together. It's almost impossible to find someone willing to make the logo itself. We're a community of critics and tweakers and tinkerers. The reason is simple: it's safer. People rarely criticize the critic. And beyond that, it's not that hard to use sandpaper. It's a lot more difficult to use a bandsaw, or even use a pencil to draw the plans in the first place. There's a huge clue here about what to do next: get a pencil. That's what scarce. People who will draw up plans. People who will go first. "
The Practice - Shipping Creative Work
About creating new things
""How do I make this better?" is different than "How do I make this?" that's the way our culture works. It's easy to get a committee together to criticize the new logo that your agency put together. It's almost impossible to find someone willing to make the logo itself. We're a community of critics and tweakers and tinkerers. The reason is simple: it's safer. People rarely criticize the critic. And beyond that, it's not that hard to use sandpaper. It's a lot more difficult to use a bandsaw, or even use a pencil to draw the plans in the first place. There's a huge clue here about what to do next: get a pencil. That's what scarce. People who will draw up plans. People who will go first. "
""How do I make this better?" is different than "How do I make this?" that's the way our culture works. It's easy to get a committee together to criticize the new logo that your agency put together. It's almost impossible to find someone willing to make the logo itself. We're a community of critics and tweakers and tinkerers. The reason is simple: it's safer. People rarely criticize the critic. And beyond that, it's not that hard to use sandpaper. It's a lot more difficult to use a bandsaw, or even use a pencil to draw the plans in the first place. There's a huge clue here about what to do next: get a pencil. That's what scarce. People who will draw up plans. People who will go first. "
