the dip

the dip

by Seth Godin

04 Quotes

p. 31

"Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you've already invested. Quit in the Dip often enough and you'll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can't make it through the Dip, don't start."

p. 33

"You run out of time (and quit). You run out of money (and quit). You get scared (and quit). You're not serious about it (and quit). You lose interest or enthusiam or settle for being mediocre (and quit). You focus on the short term instead of the long (and quit when the short term gets too hard)."

p. 55

"Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it. At the same time, the smartest people are realistic about not imagining light where there isn't any."

p. 64

"The problem with coping is that it never leads to exceptional performance. Mediocre work is rarely because of lack of talent and often because of the Cul-de-Sac. All coping does is waste your time and misdirect your energy. If the best you can do is cope, you're better off quitting. Quitting is better than coping because quitting frees you up to excel at something else."

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