About Mimetic Desire

"The greatest developments in history are the result of someone wanting something that did not yet exist - and helping others to want more than they thought was wantable."

Luke Burgis, Wanting, p. 15

"Attention is the rarest and purest form of generosity."

Tiffany Shlain, 24/6, p. 86

listen to yourself

"take your own advice. we have become so good at comforting others. that we often forget to comfort ourselves when we need it the most. the advices you need are already in yourself. listen to yourself."

Ron Lim, no idea what I'm doing but f*ck it, p. 113

About making decisions

"instead of guessing if what you did was right, why not just do more? contemplating about a decision you've made takes energy. doing more takes energy too. the difference is that -once is a dead end, the other one is limitless."

Ron Lim, no idea what I'm doing but f*ck it, p. 71

about change

"make a change. and you can always go back to what you've left behind. chances are, you probably wouldn't want to go back once you make a leap forward. but yet, you spend the vast majority of your energy debating if you should take a leap."

Ron Lim, no idea what I'm doing but f*ck it, p. 37

3 things to say yes to:

"1. Say yes to trying something new. 2. Say yes to leaving behind situations that doesn't work anymore. 3. Say yes to reinventing yourself."

Ron Lim, no idea what I'm doing but f*ck it, p. 23

"you know. but you act like you don't. you want something. but you talk yourself out of it. you say it's over. but you still hold onto it. you dream of one thing. but you do another. and yet, you wonder why you never get there."

Ron Lim, no idea what I'm doing but f*ck it, p. 11

about living a fulfilling life

"Don't strive to get everything you want from life. Instead, give life everything you have. Getting what you want causes a sense of achievement which is satisfying, but giving everything you have causes a sense of fulfillment, which may be more enduring and inspiring."

Alexander Den Heijer, Nothing You Don't Already Know, p. 149

it's selfish to demand that others live according to your values

"Before we go out and try to change the world, we may have to ask ourselves why we want to change the world in the first place. So that we can be happy? Why does the world need to change to make us happy? What makes us think we know what's best for the world? Be wise and focus on the way you live your own life, and let others be free to explore theirs. Make your life a work of art. Your own self-realization maybe be the best way to inspire the world."

Alexander Den Heijer, Nothing You Don't Already Know, p. 145

limiting beliefs

"We think we're free to do what we want, but our actions are limited by the thoughts we believe to be true. The thoughts we don't question become our limits."

Alexander Den Heijer, Nothing You Don't Already Know, p. 91

"Do the things that make you feel good about yourself, not the things that make others feel good about you."

Alexander Den Heijer, Nothing You Don't Already Know, p. 77

following your inner compass

"When we find the courage to do what makes the most sense to us, we will find opportunities at places where we didn't even look in the first place. New worlds will open up."

Alexander Den Heijer, Nothing You Don't Already Know, p. 65

self-confidence

"One of our core needs is the need for recognition. As long as we don't feel recognized we experience some kind of fear that we are not enough. Social media owe a big part of their success to the human craving for validation, and it seems like we have forgotten what it means to have true confidence. Confidence is about being who you truly are with all your imperfections because you are not so concerned about what others think of you; you are more concerned about what you think of yourself. The insecure compete against other people, while the confident compete against themselves."

Alexander Den Heijer, Nothing You Don't Already Know, p. 53

about growth

"When a flower doesn't bloom you fix the environment in which it grows, not the flower."

Alexander Den Heijer, Nothing You Don't Already Know, p. 22

make something new

"The clearest way to make a 10x improvement is to invent something completely new. If you build something valuable where there was nothing before, the increase in value is theoretically infinite."

Peter Thiel, Zero to One, p. 48

start small

"Always err on the side of starting too small. The reason is simple: it's easier to dominate a small market than a large one."

Peter Thiel, Zero to One, p. 53

"it doesn't matter what you do as long as you do it well" is false:

"It does matter what you do. You should focus relentlessly on something you're good at doing, but before that you must think hard about whether it will be valuable in the future."

Peter Thiel, Zero to One, p. 91

look where no one is looking

"So when thinking about what kind of company to build, there are 2 distincts questions to ask: 1. What secrets is nature not telling you? 2. What secrets are people not telling you?"

Peter Thiel, Zero to One, p. 103

Will machines replace humans?

"Computers are complements for humans, not substitutes. The most valuable business of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete."

Peter Thiel, Zero to One, p. 141

"Companies must strive for 10x better because merely incremental improvements often end up meaning no improvement at all for the end user."

Peter Thiel, Zero to One, p. 155

"Our task today is to find singular ways to create the new things that will make the future not just different, but better - to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future."

Peter Thiel, Zero to One, p. 195

reflection

"What would it mean to spend the only time you ever get in a way that truly feels as though your are making it count?"

Oliver Burkeman, Four Thousand Weeks, p. 205

about sustainability

"Stopping helps strengthen the muscle of patience that will permit you to return to the project again and again, and this to sustain your productivity over an entire career."

Oliver Burkeman, Four Thousand Weeks, p. 182

about patience

"When you finally face the truth that you can't dictate how fast things go, you stop trying to outrun your anxiety, and your anxiety is transformed."

Oliver Burkeman, Four Thousand Weeks, p. 170

"It's very difficult for most people to embrace the unknown, yet the unknown is a world in which innovators feel the most at home."

Carmine Gallo, The Innovation Secrets of Steve Jobs, p. 220

customer experience

"When people go to your site, they are focused on a task: to learn something, read something, or order something. Having too much text or offering too many choices ultimately detracts from your customer's experience."

Carmine Gallo, The Innovation Secrets of Steve Jobs, p. 168

About innovation

"We don't start with the technology. We start with people and their aspirations. We learn how people would like to experience music in their homes and design a system around it."

Carmine Gallo, The Innovation Secrets of Steve Jobs, p. 163

coping is worse than quitting

"The problem with coping is that it never leads to exceptional performance. Mediocre work is rarely because of lack of talent and often because of the Cul-de-Sac. All coping does is waste your time and misdirect your energy. If the best you can do is cope, you're better off quitting. Quitting is better than coping because quitting frees you up to excel at something else."

Seth Godin, the dip, p. 64

"Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it. At the same time, the smartest people are realistic about not imagining light where there isn't any."

Seth Godin, the dip, p. 55

7 reasons you might fail to become the best in the world

"You run out of time (and quit). You run out of money (and quit). You get scared (and quit). You're not serious about it (and quit). You lose interest or enthusiam or settle for being mediocre (and quit). You focus on the short term instead of the long (and quit when the short term gets too hard)."

Seth Godin, the dip, p. 33

A simple rule

"Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you've already invested. Quit in the Dip often enough and you'll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can't make it through the Dip, don't start."

Seth Godin, the dip, p. 31

"I think that perfectionism is just a high-end, haute couture version of fear."

Elizabeth Gilbert, Big Magic - Creative Living Beyond Fear, p. 167

"Your own reasons to create are reason enough. Merely by pursuing what you love, you may inadvertently end up helping us plenty. Do whatever brings you to life. Follow your own fascinations, obsessions, and compulsions. Trust them. Create whatever causes a revolution in your heart. The rest of it will take care of itself."

Elizabeth Gilbert, Big Magic - Creative Living Beyond Fear, p. 101

"You want to write a book? Make a song? Direct a movie? Decorate pottery? Learn a dance? Explore new land? You want to draw a penis on your wall? Do it. Who cares? It's your birthright as a human being, so do it with a cheerful hear. (I mean, take it seriously, sure - but don't take it seriously.) Let inspiration lead you wherever it wants to lead you. Keep in mind that for most of history people just made things, and they didn't make such a big deal out of it."

Elizabeth Gilbert, Big Magic - Creative Living Beyond Fear, p. 88

"I believe that inspiration will always try its best to work with you - but if you are not ready or available, it may indeed choose to leave you and to search for a different human collaborator."

Elizabeth Gilbert, Big Magic - Creative Living Beyond Fear, p. 58

"All happy families are alike; each unhappy family is unhappy in its own way. Business is the opposite. All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition. "

Peter Thiel, Zero to One, p. 34

"More than anything else, competition is an ideology - the ideology - that pervades our society and distorts our thinking. We preach competition, internalize its necessity, and enact its commandments; and as a result, we trap ourselves within it - even though the more we compete, the less we gain."

Peter Thiel, Zero to One, p. 35

"For the greater part of human activity is designed to make permanent those experiences and joys which are only lovable because they are changing. Music is a delight because of its rhythm and flow. Yet the moment you arrest the flow and prolong a note or chord beyond its time, the rhythm is destroyed. Because life is likewise a flowing process, change and death are its necessary parts. To work for their exclusion is to work against life."

Alan Watts, The Wisdom of Insecurity, p. 32

"In over a dozen years as a stress consultant, one of the most pervasive and destructive mental tendencies I've seen is that of focusing on what we want instead of what we have. It doesn't seem to make any difference how much we have; we just keep expanding our list of desires, which guarantees we will remain dissatisfied. The mind-set that says "I'll be happy when this desire is fulfilled" is the same mind-set that will repeat itself once that desire is met. "

Richard Carlson, Don't Sweat the Small Stuff, p. 161

About creating new things

""How do I make this better?" is different than "How do I make this?" that's the way our culture works. It's easy to get a committee together to criticize the new logo that your agency put together. It's almost impossible to find someone willing to make the logo itself. We're a community of critics and tweakers and tinkerers. The reason is simple: it's safer. People rarely criticize the critic. And beyond that, it's not that hard to use sandpaper. It's a lot more difficult to use a bandsaw, or even use a pencil to draw the plans in the first place. There's a huge clue here about what to do next: get a pencil. That's what scarce. People who will draw up plans. People who will go first. "

Seth Godin, The Practice - Shipping Creative Work, p. 193

"[People are] like donkeys running after carrots that are hanging in front of their faces from sticks attached to their own collars. They are never here. They never get there. They are never alive."

Oliver Burkeman, Four Thousand Weeks, p. 128

"Intense visualisation causes the stream to be straightened so that it takes the most direct route to your goal."

Vadim Zeland, Reality Transurfing, p. 720

"At some point you have to stop studying the old and start creating the new or rather, not even create but take from where all discoveries and masterpieces are found - from Eternity."

Vadim Zeland, Reality Transurfing, p. 727
(RESEARCH)
Zero to One

(09 quotes)

Reality Transurfing

(02 quotes)

Don't Sweat the Small Stuff

(01 quotes)

Four Thousand Weeks

(04 quotes)

Big Magic - Creative Living Beyond Fear

(04 quotes)

the dip

(04 quotes)

24/6

(01 quotes)

Wanting

(01 quotes)

no idea what I'm doing but f*ck it

(05 quotes)

Nothing You Don't Already Know

(07 quotes)

The Innovation Secrets of Steve Jobs

(03 quotes)

The Wisdom of Insecurity

(01 quotes)

The Practice - Shipping Creative Work

(01 quotes)

Zero to OneReality TransurfingDon't Sweat the Small StuffFour Thousand WeeksBig Magic - Creative Living Beyond Fearthe dip24/6Wantingno idea what I'm doing but f*ck itNothing You Don't Already KnowThe Innovation Secrets of Steve JobsThe Wisdom of InsecurityThe Practice - Shipping Creative Work